Analyse
Find your irreplaceable core.
Four moves, one loop.
A practical, repeatable system for staying irreplaceable. The four moves below are the spine of the book — the full playbook, with examples and field notes, lives inside it.
01 The framework
How it works.
Each move builds on the last. You define your value, prove it, make it visible, and defend it. Then you return to Analyse with sharper judgement. The loop tightens every pass.
Evidence
Prove it with finished work.
Communicate
Make your signal visible.
Protect
Defend what you built.
Loops back to 01 — sharper each pass
02 The framework, in detail
Each move, with its tools.
A complete reference for the framework. Use it after the chapters, or as a map when you need orientation. None of these are one-time exercises — they're ongoing disciplines, maintained daily, audited quarterly.
01
Analyse
What's my position?
Know your irreplaceable value, identify your vulnerabilities, and evaluate the tools you're adopting.
- Know your core value What can only I do? Level 3
- Know your blind spot What needs covering? Caveat
- Adopt tools safely Should I use this? Decision Filter
02
Evidence
Can I prove it?
Finish what matters. Unfinished work has no witness.
- Finish what matters What am I actually completing? Intent Sheet
03
Communicate
Does it reach the right people?
Make your thinking findable. Deliver where it shifts the outcome.
- Build your signal Where am I visible? Signal Map
- Double down Am I investing where it shifts the outcome? Mission Briefing
04
Protect
Is it safe?
Guard your thinking. Build independence. Cover your blind spots.
- Guard your thinking Am I still thinking, or just approving? The Hollow Professional
- Build lifeboats Am I platform-dependent? Independence Audit
- Cover blind spots Who sees what I can't? Triangulation
03 The exercises
Nine exercises. Nine outcomes.
The chapters give you the thinking. The exercises make it yours. Each one connects to a chapter, but works on its own. Each finishes with something concrete: a statement, a decision, a system.
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The 30-Day Sprint
The full programme. Every move on a daily cadence, condensed into a month.
See workbooks → -
Find Your Irreplaceable Core
Three levels of professional value to a Level 3 statement and a Caveat. The foundational exercise — most others reference your output here.
See workbooks → -
The Decision Filter
Five questions to run before adopting any AI tool. Stops the slow creep of dependency.
See workbooks → -
Intent Audit
Face your backlog of unfinished work. Triage what actually deserves your attention.
See workbooks → -
Intent Sheet
A lightweight commitment device. Limits active work, forces completion.
See workbooks → -
The Signal Map
Plot your position on two axes: Craft and Reach. Know which dimension to work on first.
See workbooks → -
The “If I Disappear” Audit
Identifies what breaks if you're gone tomorrow. Not morbid. Practical.
See workbooks → -
Strategic Independence
Checks whether you've built your practice on rented land. Scores platform dependencies; deploys a lifeboat this week.
See workbooks → -
Blind Spots Audit
Maps your network against your weaknesses. Names who covers your Caveat — and who you still need to find.
See workbooks →
04 Re-entry guide
If your problem is…
Coming back to a specific question? Run the right exercise for the thing you're sitting with.
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You don't know what makes you valuable
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A tool adoption went wrong
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You can't focus
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You're invisible to the right people
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A key person just left
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You're too dependent on one platform
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You're exposed with no one covering your gaps
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You want the full programme
05 Get the playbook
Read, listen, or join.
The full framework, the worked examples, and the language for the awkward conversations all live in the book. The supporting workbooks are free with a sign-up.
Available June 2026
The full playbook, with worked examples and scripts, in print or ebook.
Available June 2026 →Spotify Premium
Audiobook edition, included with Spotify Premium.
Available August 2026 →Register for the workbooks
The interactive workbooks that support the book — sprint, exercises, worksheets, appendices. Free, on your device, with a quick sign-up.
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