Intently Human®

About The author

James Montgomery

ACCA-qualified accountant. Brand consultant. Author of Intently Human.

James Montgomery

01 Background

Twenty+ years, condensed.

Eight years in accountancy practice, two decades in brand consulting for finance firms — the experience that informs the book.

James Montgomery FRSA

James Montgomery FRSA is an ACCA-qualified accountant who spent eight years in practice before founding his first digital agency in 2005. He co-founded The Forge Partnership in 2021, a brand consultancy specialising in financial services.

Over twenty years, he has completed 500+ positioning and branding projects for professional services businesses. He holds ISO 27001 certification and sits on a secondary school AI steering committee, bringing both professional expertise and parental perspective to questions of AI governance.

Intently Human looks back on two decades of work to look forward — helping professionals articulate and defend their value in markets that keep commoditising.

Credentials ACCA · FRSA · ISO 27001 500+ branding projects Whitstable, UK

02 The consultancy

The Forge Partnership.

Where the Playbook gets applied at scale.

James co-founded The Forge Partnership in 2021. It works with financial services firms — accountants, advisers, planners, and adjacent professionals — on positioning, narrative, and signal. Many of the case studies that inform Intently Human come out of that practice.

03 Get in touch

Find me on LinkedIn.

[LinkedIn](https://www.linkedin.com/in/jamesmatthewmontgomery/) is the best place to hear my thoughts and connect — that is where the live thinking shows up.

See workshops, talks & 1:1 →